The top 5 benefits of living in a market town.

Offering the perfect mix of character and convenience, market towns are proving to be increasingly popular with homebuyers, both from the local area and those moving from further afield.

The figures speak for themselves – property prices in 70% of market towns across the UK are higher than those in neighbouring rural areas.

But what makes market towns so popular? Let’s take a look at the top 5 benefits of living in a market town like Henley-on-Thames…

Rural charm

We’ve all dreamed of living out in the sticks, surrounded by open fields, sprawling woodland, and quaint, rose-fronted cottages, right?

Market towns allow homeowners to enjoy copious amounts of rural charm, fresh air, and wide-open space, making that dream a reality. Think red brick cottages, rolling countryside, picturesque buildings, and of course, historic market places at the heart of the community.

Easy access to urban amenities

Despite the peaceful, semi-rural feel of many market towns, they also boast plenty of amenities and attractions such as stylish boutiques, fine restaurants, good quality pubs and bars, and galleries – the perfect balance between countryside and the cosmopolitan lifestyle.

This makes market towns particularly appealing to those who want to set up home in idyllic surroundings, without having to sacrifice the urban amenities they have become accustomed to.


Oxfordshire’s market towns are ideally placed for commuting, making them a great spot for city workers in search of a slower pace of life, or those looking for a quieter spot to raise their family without having to spend hours upon hours travelling to and from work each day.

In our beautiful waterfront market town of Henley-upon-Thames, for example, you can be surrounded by timbered cottages, quaint pubs, and beautiful countryside, yet be in central London by train in around an hour. Heathrow airport is also just a 30 minute drive away – the best of both worlds!

A Great investment

Market towns, without doubt, are desirable places to live, boasting many of the most sought-after addresses in the South East.

With this in mind, it’s hardly surprising that properties in these market towns are a great investment. In fact, according to a report by Lloyds, house prices in market towns have seen an average increase of £460 every month over the past 10 years. What’s more, homes in market towns are now worth, on average, 11% more than surrounding homes.

Quality of life

Offering a slower pace of life, beautiful surroundings, and a host of amenities on the doorstep, as well as easy commuter access to nearby urban hubs, market towns offer a quality of life it’s hard to find elsewhere.

So, if you’re looking for a great place to live where you can enjoy the perfect balance of country and convenience, whilst also seeing of plenty of return on your investment, Henley on Thames should be your first port of call!

To discuss buying or renting in our wonderful hometown, give us a call on 01491 411006